• The Perfect Treat

    For generations, our chocolates have been the center of tradition for young and old. With our original recipes, we strive to keep these traditions alive. It's time to treat yourself!

  • Our History

    Appleton, WI is our home! Hear our story of three families sharing a passion for excellent, quality confections while cherishing the recipes of our founders...Wilbur & Mary Jane.

  • The Perfect Gift

    Our rich flavors and attention to detail from our small batch confections to our packaging make our chocolate The Perfect Gift for your family, friends, staff, or clients!

  • Plan Your Visit

    Our historic building, built in 1907, has been serving discerning customers year after year. Plan your visit with us and shop our golden boxes for your next sweet gift or treat.

Signature Assortments

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Handcrafted Quality

  • "I cannot sing the praises of this lovely chocolate shop more. It’s just such a gem. The chocolates are incredible . . . the staff is amazing and super helpful. If you haven’t been here before, go today. You won’t regret it."

    - Justin C.

  • "Very elegant yet homey store with friendly and helpful workers. My grandparents always came here, my mom always came here, and now I always come here. Must be doing something right to be the go-to chocolatier for generations." - OB 71

Our #1 Best Seller

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Wilmar Chocolates

Buffet Box

$17.95
$17.95
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Our Favorite Collections

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Merry & Bright

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Our Family Of Brands

Unified by a mission to provide exceptional quality in our fine handcrafted confections and create the best and most welcoming shopping experience to our customers.

  • Wilmar Chocolates

    Opened in 1956 in Appleton, WI, Wilmar Chocolates has been making classic confections for over 65 years and handcrafts more than 100 confections including Creams, Truffles, Melt-a-ways, French Mints, and much more.

  • Blue Heaven Ice Cream

    Founded in 2019, Blue Heaven Ice Cream is nestled in the beautiful city of Fontana-on-Geneva Lake, WI, and carries 24 super premium hard-packed ice cream flavors. Open mid-April through mid-September.

  • Four Brothers Chocolates

    A family business founded in 2011 by John & Gigi and their four sons, Four Brothers is located in Wheaton, IL, and Fontana, WI, and specializes in Butter Almond Toffee, Peppermint Bark, Caramels, and their Famous Puddles.

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See you Soon!

1222 N. Superior St. Appleton, WI 54911

Come visit our historic chocolate shop and kitchen in the beautiful town of Appleton, WI.

Store Hours:

Monday-Friday: 9:00-6:00

Saturday: 9:00-5:00

Closed Sundays

Mix-It-Up! Bar Hours:

Thursday-Friday: 11:00-5:30

Saturday: 11:00-3:00