Wilmar: A Top 50 Chocolate Blog

February 22nd, 2017

It is always nice to be noticed. And someone has noticed our blog. Thank you to Anuj Agarwal, founder of feedspot for entering us into the competition for Top 50 Chocolate Blogs. For a small chocolate shop like us, it’s a surprise and an honor. We placed at a respectable number 33 spot. Not top, not bottom, but definitely on the list. Go Wilmar!

A Lucky Young Woman

February 20th, 2017

And our winner is … Catherine Zepp. She is pictured here with her prize chocolate-filled heart box & her parents Rick and Kelly. Catherine’s name was picked from over 2000 entries in our 2017 Valentine drawing! Lucky, lucky, lucky.

Catherine Zepp & her prize Heart Box

Hands on operation

February 17th, 2017

At Wilmar we follow a hand washing/sanitizing protocol mandated by the State of Wisconsin Health Department. It is an thorough procedure and all of our kitchen staff use the process 10 or more times each day. Wearing gloves is an alternative, however there are concerns that while in warm chocolate latex*, vinyl, or nitrile may deteriorate or transfer into the chocolate. In our operation we do not use gloves during production, but gloves are used when we are packaging our finished and cooled products.

Have you ever watched cooking shows on television or have you been in any restaurant kitchens or bakeries? Gloves are rarely used. Proper hand washing is the preferred method in the food preparation industry. Of course, it is different for ready to eat products at the deli, bakery, and the chocolate shop. You will always see glove use in those circumstances.

We are licensed and inspected annually by the health department. All of our staff has been carefully instructed in hand washing techniques and each has signed a hand washing procedure document. We have dedicated hand washing sinks and one-use towels specifically for hand washing in our kitchen.

Links for further reading:

*click for gloves and allergy information

Gloves vs Hand Washing

NYTimes article about glove use

myths about glove use


Valentine Happenings at Wilmar

February 5th, 2017

We try to make every holiday special. Heart boxes, chocolates exclusively made for the Valentine holiday, and fun things to do. Here is some of the fun:

  • Free Wilmar shopping tote with in-store purchase (while supplies last) on Friday, February 10.
  • Sign up by February 11 to have a chance to win a heart box full of your favorite chocolate. It’s a random drawing s0 everyone has a chance!
  • The Mix It Up! Chocolate Bar is open Thursday, Friday, and Saturday 11am to 5pm. Choose your day, choose your chocolate, choose from over 40 mix-ins, and let our barista fulfill your chocolate bar craving.
  • Stop in to enjoy the aroma of fresh chocolate being made, visit our kitchen, view our vintage box and other chocolate memorabilia displays, partake in our free sample of the day, every day.

Wilmar Chocolate tote bag

Warm up with Wilmar!

January 17th, 2017

Macadamia Wilmarvels

Since the temperature averages 10° in Wisconsin in January, we’re always on the lookout for ways to warm up. What could be a more satisfying option than food – and chocolate in particular! We offer two stellar choices for your personal January thaw: Red Hot Truffles, and Macadamia Wilmarvels. Each have their own unique ‘warming” properties. The Red Hot Truffle is created with Ceylon cinnamon, and cayenne – delicious and spicy hot – you will definitely feel the heat. The Mac Wilmarvel is stuffed with that Hawaiian treasure – macadamia nuts – and our full bodied caramel, which supplies a generous dollop calories. All those calories – all the better to warm you up my dears.

Red Hot Truffles

Snowman Contest Winners

January 9th, 2017
Ted Pierce

Ted Pierce

Ella Broullire & Family

Ella Broullire & Family

We have two winners! In our “count/guess” the Snowmen contest for Christmas 2016, two people came up with the correct answer. Not only were the guesses exact, but it’s our first time with two winners. Ted Pierce and Ella Broullire guessed (an educated guess for both) 553 and that was our count.

People often ask how we count. As we are decorating the store, we count each item as we use it. But we don’t count sequentially, we count 10 on one shelf, or 30 on the tree, 6 here, 21 there, etc. That way nobody has the final number until we do the adding. The adding is done the day the contest ends. Nobody knows the answer and nobody can let slip the number, safeguarding the integrity of the contest from all the people who try to trick us into telling!



Caramel Apple Dip

November 14th, 2016

Caramel apple season has come to a close, but are you still hankering after that caramel apple taste? Here is a delicious caramel dip recipe that will help to ease the transition.

5 Wilmar vanilla caramels
3 ounces cream cheese (softened or regular) @ room temperature
1/2 cup chopped, roasted salted peanuts (optional)
4-5 fresh apples

Microwave unwrapped caramels on defrost setting, stirring & checking every minute. Do not over heat. Stir cream cheese into melted caramel. Mix until creamy. Spread mixture in the center of a dinner plate. 1/2 cup of chopped, roasted salted peanuts can be sprinkled on the caramel mixture if desired. Cut up apples into slices and dip into caramel.



Chocolate and Health Benefits

September 23rd, 2016

The good news keeps rolling in.

Dear Daily Health Member, Chocolate and exercise may seem like an unlikely and very odd couple. However, based on the latest research findings, dark chocolate could be one of your best allies when it comes to getting the most from your workout. Giving it your best

Researchers from the University of Kingston, in the UK, recently investigated the effect a daily dose of dark chocolate (1.4 ounces) would have on the endurance of recreational cyclists.

The researchers recruited eight moderately trained young men, tested their fitness and measured their oxygen uptake and then gave four of them dark chocolate and the other four white chocolate.

Now there is a big difference between white chocolate and dark chocolate when it comes to health benefits: white chocolate contains only trace amounts of epicatechin, a cocoa compound linked to the release of nitric acid from cells lining blood vessels. Nitric acid release improves blood flow and heart function and can enhance physical performance.

Two weeks after consuming their pre-workout daily doses of dark or white chocolate the cyclists who participated in the study were retested.

The participants then switched chocolates from dark to white or vice versa for two more weeks.

The researchers found that consuming the dark chocolate was linked to a reduced oxygen requirement during physical activity, enabling the men to ride longer and with more rigour and endurance than they had before adding chocolate to their diets.

The study, published in The Journal of the International Society of Sports Nutrition, concluded that the gains weren’t dramatic, but they were measurable. In addition, the researchers also said they haven’t determined the ideal daily dose of chocolate for this purpose and noted that cocoa and epicatechin amounts vary from brand to brand.

Numerous studies to date have highlighted dark chocolate’s health benefits, which range from boosting your memory, aiding weight loss and protecting against heart disease and cancer. But remember, when buying dark chocolate choose products with 70 per cent or higher pure cocoa solids.

Until next time, Francois Lubbe Editor

Sources:Journal of the International Society of Sports Nutrition201512:47 DOI: 10.1186/s12970-015-0106-7Copyright (c)2016 by Agora Health Ltd. All material in this email alert is provided for information only and may not be construed as medical advice or instruction.


Summer Truffles

May 6th, 2016

Summer has kicked up it’s heels at Wilmar. Our truffle collection is bursting with flavors that trip our summer tastebuds. Our  summer favorites include  raspberry, key lime and margarita. Each is as unique and delicious as the fruit or drink they represent via chocolate. Raspberry with dark Callebaut chocolate and our fresh picked raspberry flavor, Key Lime with white Callebaut and a big squeeze of key lime flavor, and Margarita with dark Callebaut a shot of tequila, lime, and a spray of sea salt.

Summer Truffles

Smartie Pants

April 1st, 2016

Our two winners for our Smartie guess contest were both amazing guessers! The actual count was 1432. Each of our winners guessed 1432! The in-store winner of our three foot, twelve pound bunny was Mike Evarts (pictured here). The online winner of our one pound, three pound bunny was Arleen Arenz. Congratulations to both of these Smarties!

Our Giant Bunny Winner!