Winters Wonders!

Every year a unique, addictive, and delectable treat hits the shelves just for the winter holidays. Introducing our seasonal specialty the chocolate oyster!

What’s a chocolate oyster, you ask? Don’t worry there is no seafood involved. Named for its uncanny resemblance a breaded, fried seafood oyster, the chocolate oyster is a decadent treat with a chocolatey cream center contained by a thin dark chocolate shell rolled in a salty coating of crushed peanuts. It truly is the perfect combination of sweet, bitter, salty, and creamy. What more could you ask for?

The chocolate variety is only available in the winter season, but an equally delicious and addictive vanilla variety is available all year long. Curious to give this unique chocolate treat a try? Visit us today!

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5 Reasons to Visit Wilmar Chocolates

Is online shopping really always better? We don’t think so and here’s why.

1. A Sweet Treat. Every time you visit our store you are greeted with a complimentary sample of one of our delicious products. Often the samples are seasonal chocolates or one of our award-winning classic confections.
2. Expert Advice. Do you have questions about any of our products? Our staff has a wealth of knowledge and can answer questions and offer recommendations that are sure to please.
3. Visit the kitchen. Our on-site kitchen where all the Wilmar chocolates are made is open for viewing any time you visit the store. Additionally, custom-made chocolate bars can be made in our kitchen from 11:00 am to 5:00 pm on Thursdays, Fridays, and Saturdays.
4. Eye Candy. The store is full of displays that catch the eye and the delicious chocolates are as much of a delight to look at as they are to eat.
5. Instant Indulgence. What is the best thing about visiting our store over ordering online? NO WAITING! You get to enjoy the indulgence of a chocolate treat as soon as you leave the store.

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Meet your Blog Writer

Welcome to the Wilmar Chocolates blog! My name is Megan and I have been part of the Wilmar family since my sophomore year of high school in 2012. Now I am one semester away from finishing my graduate degree in Human and Nutritional Sciences at the University of Wisconsin Stout. Before you ask, YES, after four-plus years of studying nutrition, I still love chocolate!

As a way to get to know your blog writer, here are 5 fun facts about me:

  1. I love both dogs and cats.
  2. In my spare time, I love to play board and card games with my fiancee and my family.
  3. I have traveled internationally twice, once to the Dominican Republic and once to Scotland.
  4. I love to read! Currently, my favorite books are the Outlander series.
  5. My favorite time of year is the fall season.
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Give the Gift of Wilmar

If you’re ever in need of a unique gift idea, the gift of a Wilmar Mix-It-Up Chocolate Bar certificate is perfect. The bar certificate gives the experience of creating a custom mix-it-up chocolate bar, which is a unique and fun way to be part of the chocolate-making process. You enter our kitchen, breath in the rich and decadent aromas of chocolate, and design the chocolate bar of your dreams! First, you choose your base chocolate of either milk, dark, or the 42% blend. Then choose up to four mix-ins from over 40 items. We have every flavor and texture from crunchy granola to freeze-dried strawberries and even more bold choices like espresso powder or cayenne pepper. Then watch the magic happen as our barista mixes up your bar. The whole process takes about thirty minutes and in the end you walk away with a fresh candy bar customized to your taste. Delicious!

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Wilmar Wins it Again

Thank you to all who voted Wilmar Chocolates the “Best in the Valley” in the category of Candy Store for the year 2019. We are very honored by the support of our loyal customers voting us the winner for the 12th time since 2007. AMAZING! GRATEFUL!


Another quick reminder there are ONLY 2 shopping days left until the month-long summer break during the month of July! Don’t miss the chance to stock up on your favorite chocolate treats. Wilmar Chocolates will reopen on August 1st, 2019.

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The Annual July Shutdown

July is approaching quickly and along with it so is the annual shutdown at Wilmar Chocolates. The month of July is typically one of the hottest of the year in Wisconsin. With the heat comes melted chocolate treats, so July is the perfect time of the year for a break. The store will be closed beginning on July 1st and will reopen on August 1st.

But don’t worry there’s still time to stop in and pick up some of your favorite Wilmar’s treats to last you throughout the summer break! Some suggestions are:

  • The All-American Chocolate Assortment. This collection of delicious chocolates would make you the star of any 4th of July gathering.
  • The Peanut Butter Mix-It-Up bar. This salty-sweet snack is a new addition to the Mix-It-Up chocolate bar line and is being featured as our sample of the day for the month of June.
  • Sunshine Truffles. The sweet and fruity collection will be sure to satisfy your sweet tooth during the break. Make sure to try the newest flavor, Lemon Drop.
  • The Sweet and Nut Duo. Featuring salty cashews along with the award-winning wrapped caramels this duo is a great choice this time of year because it stands up well to the summer heat.
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The Summertime Scoop

Some exciting things have been brewing at Wilmar Chocolates… here are 3 excellent reasons to stop in and visit us in the month of June:

  1. Summertime is upon us and what better way to accompany the season but with an assortment of Wilmar’s specialty sunshine truffles. Returning flavors include margarita, raspberry, orange, and cherry, but this year a new truffle has been added to the mix… Lemon Drop! Lemon Drop is a refreshing and heavenly combination of a sweet citrus-white center coated in a rich dark Belgian chocolate shell. Like all of the sunshine truffles it is a rich indulgent flavor combination that is reminiscent of the summer season.
  2. A new truffle isn’t the only addition to the product line at Wilmars, this month stop in to try a sample of our new Peanut Butter Mix It Up! chocolate bar. The Peanut Butter Bar has a mix of creamy peanut butter, pretzels, and milk chocolate. It would make the perfect gift for dad this Father’s Day. Other gift ideas for making dad feel special are available both in-store and online.
  3. Lastly, June is National Dairy Month so celebrate with our rich and creamy caramels made from locally sourced cream and butter. The award-winning wrapped caramels, in particular, are perfect for summertime, read more about why in our last blog post!
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Wrapped Caramels: The Ideal Summer Treat.

As the weather gets warmer it can be harder to enjoy our favorite chocolate treats from Wilmar Chocolates. If we aren’t careful the rich chocolate melts before we’ve had the chance to indulge in our favorite confection. However, that doesn’t mean you have to miss out on Wilmar’s candies during the summer months. Our award-winning wrapped caramels can withstand the summer heat making them the ideal summer treat from Wilmar. Not only will wrapped caramels survive the ride home but they are the ideal candy surprise to send to your out-of-state loved ones during the summer months.

The wrapped caramels are available in three flavor varieties. The original vanilla caramel is perfect for a purist at heart. Our nut caramel is sure to please anyone who loves sweet and salty flavors. Finally, the chocolate caramel is a great choice for those who simply cannot live without their chocolate fix.

Quick Tip: The wrapped caramels are delicious and refreshing straight from the fridge!

The three wrapped caramel varieties: vanilla, nut, and chocolate!
The three wrapped caramel varieties: vanilla, nut, and chocolate!
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Cacao: The Chocolate Fruit

Ever wonder where chocolate comes from or how it is made? Would you be surprised to find out chocolate is made from a fruit?

Cacao is the fruit of small tropical evergreen trees that grow in climates close to the equator like Hawaii, Mexico, the Caribbean islands, West Africa, etc. These trees produce pods which hold about 20-40 cacao beans sitting in sweet pulplike fruit. Cacao trees grow and produce fruit year-round and need to be monitored closely because, unlike other crops, the cacao pods do not ripen at one time. An unripened cacao pod will appear green and a ripened pod will be a yellow or orange color. Once the pods are ripened they are collected and split open to harvest the cacao beans. The cacao beans are then fermented and dried, then shelled and roasted before they are milled to create a chocolate liqueur. Each pod is estimated to produce only about 2 ounces of chocolate.

While cacao is best known for being used to make chocolate, the fruit can be enjoyed in other ways as well. The outer pod is edible and actually quite nutritious as it contains a lot of antioxidants. It can be eaten raw or it can be boiled and used to create a sweet and mild jelly that tastes vaguely of pineapple, yum! The fruit that surrounds the cacao beans can be eaten raw as well and has a mild but sweet taste with a bitter chocolate flavor at the center from the bean.

Recently Liz Garvey, one of the owners of Wilmars, traveled to Hawaii during peak cacao harvest season and was able to visit a plantation and see some of this in action. She said it was a highlight of her trip to participate in the harvest process!

Liz Garvey visiting a cacao plantation in Hawaii. These cacao pods are ripe and ready for harvest!
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Is Chocolate Healthy?

You may have heard that eating chocolate has some health benefits, but is chocolate really a healthy treat?

Chocolate is a sweet treat that is made from the cocoa plant, but not all chocolate is created equal. The different types of chocolate, milk and dark, have varying amounts of cocoa butter, cocoa solids, and added sugar. This is why you see chocolate with percentages listed on them. Did you know? Compared to dark chocolate, milk chocolate has a much smaller number of cocoa solids and has more fats and sugars. This is why milk chocolate is so much sweeter than dark chocolate. When it comes to nutrition and health, all the benefits chocolate has to offer come from those cocoa solids. So the more the merrier, this is why dark chocolate is known for being healthier than milk chocolate.

But how healthy is dark chocolate? The cocoa plant that chocolate is made from, is rich in minerals such as iron, magnesium, and zinc. These minerals are important for optimal health. Additionally, cocoa also has a variety of antioxidants. These antioxidants neutralize free radicals in the body. Free radicals can contribute to things like aging, heart disease, diabetes, Parkinson’s disease, Alzheimer’s disease, and even cancer. The larger amounts of cocoa solids in dark chocolate means that dark chocolate has significant amounts of these mineral and antioxidants. This means eating dark chocolate in modest amounts can offer positive effects like preventing heart disease! Recent studies have even found that daily consumption of dark chocolate has anti-inflammatory effects and can even improve brain function!

This photo features our 52% semisweet, 42% blend, and 32% milk chocolate bars!
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